Product Announcement Alpha 7 IV | Sony | α [Subtitle available in 22 languages]

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Watch the announcement of Alpha 7 IV.

The Alpha 7 IV overturns established concepts about photographic equipment, opening up a new era of image experience.

The Alpha 7 IV is a true hybrid model designed to achieve outstanding operability and reliability not only as a dedicated still camera but also as a dedicated movie camera.

Beyond Basic. For a new generation of imagemakers.

Design and specifications are subject to change without notice.

#SonyAlpha #Alpha7 #Alpha7IV #ILCE7M4 #Sony #Alpha
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